[BERECLLO] UDI Without the Vertigo: How Berecllo Turned the Unknown into a Guarantee of Trust with EasyUDI

Berecllo Atelier x Made In Tracker collaboration with its human and technical support from EasyUDI

Entering the world of the Medical Device Regulation (MDR) without prior expertise is a bit like navigating the open sea without a compass. For many manufacturers, the fear of administrative errors or rejection by a foreign authorized representative can be paralyzing.

This is the story of Berecllo—a company that proved compliance is not about experience, but about methodology. Their choice? EasyUDI label solution and its human support.

1. From “Zero to One Hundred”: Mastering UDI in Record Time

Contrary to popular belief, you don’t need an army of consultants to achieve compliance. Berecllo approached UDI implementation with a blank page.

At startup:

• No GS1 account

• No Eudamed actor account

• No traceability label

Their objective: complete autonomy, with 100% human support.

“Without any prior experience with UDI, we were able to obtain all our compliant documentation in record time…”

The secret behind this speed lies in the very DNA of EasyUDI. By using a solution designed for end users rather than regulatory experts, Berecllo transformed complex concepts—such as GTIN, Basic UDI-DI, and DataMatrix codes—into simple, everyday actions.

The platform essentially acted as a translator between regulatory requirements and their production workflow.

GS1 database synchronized with the EasyUDI interface

2. Labeling: Taking Back Full Control

The packaging of a pair of glasses is the first point of contact with both the customer and regulators. With EasyUDI, Berecllo regained full control over this critical stage.

• Total independence: No more reliance on external providers for every label modification.

  Zero stress: No more anxiety about non-compliant labeling.

Archiving interface for generated production UDI labels.

Interface for creating labels with UDIs from the eyeglass frame production file.

Their success is built on an interface that guides users step by step, prevents data entry errors, and ensures every millimeter of the packaging complies with European standards.

EasyUDI turned what was once a technical puzzle into a smooth and rewarding publishing process.

3. The “Swiss Seal”: When EasyUDI Reassures Your Partners

This is where Berecllo truly stands out.

Switzerland, with its strict requirements and role as an authorized representative, leaves no room for error. For manufacturers, having their professionalism validated by a Swiss representative is the ultimate test.

“Our partners and our authorized representative in Switzerland were immediately reassured by this level of professionalism.”

Compliance became a competitive advantage. By demonstrating full control over its data flows, Berecllo strengthened commercial relationships and secured its export operations.

Simplicity Is the Ultimate Sophistication

Berecllo’s story offers an important lesson for the optical industry: the complexity lies in the regulations—the clarity must lie in the tools.

Today, with EasyUDI, Berecllo doesn’t just sell compliant eyewear. It exports an image of precision, reliability, and confidence across Europe.